It’s all about that influencer relationship. Twitch is one of the biggest and most exciting live streaming platforms that focus […]
You can write detailed instructions for everything that you expect to see from the content creators, but can you be 100% sure that they get the right idea on what you’re asking them for?
Gaming influencer marketing got very big very fast. Everyone is doing it or at least talking about it and there’s an excellent reason for that. People watched over 60 billion hours of gaming-related content in 2018 between YouTube, Twitch and emerging streaming sites alone. It seems that influencer marketing it’s not a fad that will go away anytime soon, but it is the way for marketing to evolve into something completely new and exciting.
Video game influencers are the next big thing. For a long time marketing to the ‘nerdy’ part of the society was a niche thing. It was new, a bit different and exotic. Not many companies cared to advertise to the gaming crowd, because it was considered minor, with small purchasing power and very narrow interests.