KRIKET is an innovative snack. An irresistible mix of nuts, grains, seeds and crickets, and 100% sourced in Brussels. Kriket wanted to change the behavior around crickets in food and to gain brand awareness.
Kriket relied on Adshot’s expertise to connect them with inspiring influencers. The influencers received a KRIKET discovery box featuring several KRIKET bars that they could taste on camera. Both influencers received a code to include in their description, these codes granted the users a promotion on their purchase. Adshot made sure that Kriket used the right partners for their innovative products by partnering them with two young, fresh and inspiring influencers.