Nupraatikerover.be is an initiative of the Child Abuse Confidential Centres where minors from Flanders and Brussels are welcome to come and chat with people who can help them. The Child Abuse Confidential Centres provide advice and training and work with perpetrators and victims of child abuse, neglect, and abuse. From 22 February to 4 March they even held a chat marathon. To promote this initiative and to reach out to people who are in need of these services they were looking to collaborate with Instagram influencers.
Adshot suggested collaborating with 5 influencers.
During this campaign, influencers:
Mentioned the initiative in a dedicated Instagram post.
Created an Instagram story addressing the issue.
Alarmed their audiences that reality can be harsh and telling them nupraatikerover.be can be a solution.
Adshot recruited, onboarded, and followed up on each of the 5 chosen influencers, making sure that they received the necessary input. Nupraatikerover received a custom report containing the performance metrics, along with the created content.