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Pickx Prono & All Sports

Pickx Prono

Client
Proximus
Project
Promote their Pickx Prono competition in 3 days
Campaign summary video
Project Description
Proximus is a Belgian internet-, mobile-, phone- and TV provider, that wanted to promote its new competition where participants could win amazing prices like smartphones, PlayStations and signed shirts by predicting the right winners during the European football tournament.

Solution
Adshot suggested collaborating with six TikTok influencers reaching a younger but very broad audience.

The influencers each told their audience about Proximus Pickx Prono in their own respective ways using a TikTok video. Some even went as far as adding an entire story or monologue to really convince their audiences.

Adshot recruited, onboarded, and followed-up on each of the 6 chosen influencers, making sure that they received the input from Proximus as well as executed the requested service respectively. Proximus received a custom report containing the performance metrics of all videos, along with the created content.

Channels
  • TikTok

0K

TikTok views

0+

Hours watched on TikTok

Participating influencers

Maartenofzo

Tiktok

Timonverbeeck

TikTok

CasualGorilla

TikTok

Espe_be

TikTok

Abulic

TikTok

Kevyn.Cattaux

TikTok

Created content

@timonverbeeckManieren om voetbal te kijken! Doe mee met de Proximus-wedstrijd via de link in mijn bio! #linkinbio #comedy #belgium #voorjou♬ origineel geluid – timonverbeeck

@abulicWin PS5’s, Samsung S21’s en meerrr door pronostiek van het EK te doen! #linkinbio #rodeduivels #rodeduivels2021 #proximus #spons #twitchbe #voetbal♬ origineel geluid – abulic

@casualgorillaEen Playstation 5, Samsung Galaxy S21, gesigneerd truitje en zo veel meer winnen? Klik dan op de link in mijn bio! #linkinbio #eurocup2021 #viral #fy♬ Astronaut In The Ocean – Masked Wolf

All Sports

Client
Proximus
Project
Promote All Sports' coverage of the UEFA Champions League
Project Description
With the UEFA Champions League starting off, Proximus wanted to promote its All Sports package which covers all the games with great commentators, analysts and a splendid Multilive feature, that allows you to watch multiple games at once. To raise awareness for the All Sports package we opted to work with two completely different TikTok influencers, each coming up with a unique approach to create a branded TikTok video.

One of the two influencers was Martijn Debbaut, an amazing and very skilled freestyle footballer that has appeared all over the Belgian media, participated on Belgium’s got Talent and has a huge TikTok following. On TikTok he regularly posts freestyle tricks and compilations of his public performances. We asked him to reenact several famous historical UEFA Champions League events and tell his audience that they won’t have to miss out on such moments if they have the Proximus All Sports package.

The other influencer was Angel Redondo, part of the comedic duo Kurkdroog who are masters of creating viral content on social media. They create short sketches, interview people in public and do social commentary. We asked him to create a funny sketch about the All Sports package and its amazing Multilive feature, to raise awareness about that exact feature and other benefits of having the All Sports package.

With the power of smart TikTok advertising a total of more than 2 million views within the right target group were achieved, raising quite the awareness!
Solution
Adshot suggested collaborating with six TikTok influencers reaching a younger but very broad audience.

The influencers each told their audience about Proximus Pickx Prono in their own respective ways using a TikTok video. Some even went as far as adding an entire story or monologue to really convince their audiences.

Adshot recruited, onboarded, and followed-up on each of the 6 chosen influencers, making sure that they received the input from Proximus as well as executed the requested service respectively. Proximus received a custom report containing the performance metrics of all videos, along with the created content.

Channels
  • TikTok

0

TikTok views

0

Click-throughs

0

Likes

0+

Hours watched

Participating influencers

Angel (Kurkdroog)

Tiktok creator

Martijn Debbaut

TikTok creator

Pickx Prono UEFA Champions League

Client
Proximus
Project
Promote their Pickx Prono UEFA Champions League competition
Project Description
Proximus wanted to promote its new Pickx Prono competition, this time for the UEFA Champions League, where participants could win amazing prices like a PlayStation 5 by predicting the right winners during every stage of the UEFA Champions League.

Solution
Adshot suggested collaborating with two Belgian TikTok influencers reaching a younger but very broad audience, one Dutch speaking influencer and one French speaking Influencer.

The influencers each told their audience about Proximus Pickx Prono in their own respective ways using a TikTok video. Thomas reenacted a classic American commercial with a plot twist at the end and Angel continued his Proximus promotions series.

Adshot recruited, onboarded, and followed-up on each of the 6 chosen influencers, making sure that they received the input from Proximus as well as executed the requested service respectively. Proximus received a custom report containing the performance metrics of all videos, along with the created content.

Channels
  • TikTok

0

TikTok views

0

Click-throughs

0

Likes

0+

Hours watched

Participating influencers

Angel (Kurkdroog)

Tiktok creator

Thomas Latour

TikTok creator

Created content examples

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