Dunkin’ Donuts, is an American multinational coffee and doughnut company. As it was opening the first store in Belgium, they wanted to create a hype amongst younger Belgian generations. Certain Belgian micro-influencers received an exclusive donut box at their doorstep two days before the opening. Besides receiving a free box of donuts, the selected influencers had the opportunity to give away a year of free donuts to one lucky follower.
Our team and technology managed to pull off this entire campaign in 3 business days. The first day, Adshot opened the offer towards Belgian influencers, of whom 14 interested influencers applied to, and 7 were chosen by Dunkin’ Donuts to participate. For these 7 influencers, Adshot aided Dunkin’ Donuts in the shipping process.
Dunking Donuts also relied on Adshot’s integrated giveaway technology to giveaway products, in this case, 1 year of free donuts (try the live demo here), which can also be used to let fans unlock (discounts) codes (try the live demo here). In order to participate in the giveaway, fans had to follow the Instagram page and had to download the Dunkin’ Donuts app. Both actions were automatically tracked by the software.
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