Proximus E-cup

Home Project Single

Proximus E-cup


Proximus is a Belgian internet-, mobile-, phone- and TV provider and is one of the key organizers of esports events in Belgium. In the light of COVID-19 and the cancellation of many ‘in real life’ events, Proximus launched three new e-cups (FIFA Pro-League e-cup, CS:GO ESL Proximus cup and LoL Proximus cup). For this campaign, they relied on Belgian and Dutch influencers on YouTube and Twitch to create awareness amongst gaming enthusiasts for each of these leagues.


Executed services

During two streams on Twitch or YouTube videos, the influencers explained a bit more about the upcoming e-cups and organized a giveaway where the viewers could win PlayStation store cards. To participate in the giveaway, viewers had to click a link below and perform requested actions such as visiting the Proximus website, following the dedicated Proximus esports page on Twitter, or tweeting with the #proximusesports hashtag.


As Proximus quickly shifted gears by introducing three new e-cups when COVID-19 stuck, Adshot relied on its technology to keep up pace and timely endorse influencers to promote these quickly emerging competitions.


Adshot recruited, onboarded, and instructed influencers that fit the brand values of Proximus and ensured that the brand safety guidelines were met. Adshot organized an interactive giveaway through an integrated tool that automatically checked whether participants had performed certain desired actions to receive more entries in the giveaway. This tool also allowed us to assess the performance of the campaign with metrics that go beyond the standard view and engagement metrics typically used in influencer marketing.


  • 174K organic video views
  • Proximus Pickx website visits: 761
  • Total new followers on Twitter: 281
  • Total Tweets with hashtag #proximusesports: 256

Content Examples






Our clients

Talk to an expert for free

Book a free 30-minute meeting with one of our experts at a convenient time to see how adshot can help you to promote your brand and products via influencers on YouTube, Twitch, TikTok or Facebook Gaming.


Get in touch


Read similar posts

Why Influencer Marketing On Twitch Might Just Make The Difference For Your Brand

Younger generations no longer watch traditional TV, let alone listen to the radio, or read newspapers. When they surf the Internet, chances are they...

Twitchcon goes digital to become Glitchcon

Covid-19 has disrupted a lot of physical events this year where many live events have been cancelled one after another. Unfortunately, TwitchCon was not...

How To Distribute Your Game Keys As A Game Developer or Game Studio

Developing a game is a long process and often difficult process, which takes a lot of time and effort to perfect. Unfortunately, time and...