Proximus is a Belgian internet-, mobile-, phone- and TV provider, that wanted to promote its new subscription formula Epic, which offered an endless data package for social media apps usage such as Twitch, Tiktok, YouTube, and so on. This offer was aimed at generation Z who are the heaviest consumers of the above mentioned social media platforms.
Adshot suggested to collaborate with influencers for a minimum of 6 months to make them true ambassadors for the brand and the EPIC formula.
During these 6 months influencers:
Adshot recruited, onboarded, and followed-up on each of the 6 chosen brand ambassadors, making sure that they received the monthly input from Proximus as well as executed the requested monthly service respectively. Each month Proximus would receive a custom report containing the performance metrics of that month, along with the created content about Epic.
Ryan De Backer
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