Proximus EPIC

Proximus EPIC

Campaign

Proximus is a Belgian internet-, mobile-, phone- and TV provider, wanted to promote their new subscription formula EPIC, which offered an endless data package for social media apps usage such as Twitch, Tiktok, YouTube and so on. This offer was aimed at generation Z who are the heaviest consumers of the above mentioned social media platforms.

The Internet and Telecom company wanted to collaborate with influencers for a minimum of 6 months to make them true ambassadors for the brand and the EPIC formula.

Influencer services

1. – One branded integrated video of at least 30 seconds based on the monthly input of Proximus.
2. – A logo that intros on each created YouTube video or is permanently visible as an overlay on the Twitch Stream.
3. – Hyperlink to a chosen landing page that is placed under each video or is permanently visible as a Twitch panel in the channel description on Twitch.
4. – Influencers were also encouraged to also create branded content on social media.

Adshot’s added value

Adshot recruited, onboarded, and followed-up on each of the 6 chosen brand ambassadors, making sure that they received the monthly input from Proximus as well as executed the requested monthly service respectively. Each month Proximus would receive a custom report containing the performance metrics of that month, along with the created content about Epic.

Numbers of the first 3 months

• – YouTube: 2.3 million YouTube views where Proximus was visible
• – YouTube: 148.800 YouTube likes on the created content where Proximus was visible
• – Twitch: 461.100 views where Proximus was visible
• – Twitch: 271.500 hours watch time on content containing the Proximus logo

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