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Sonos is a renowned developer and manufacturer of wireless home audio products, including smart speakers. Their products include high-quality wireless speakers and soundbars including the Sonos One and the Sonos Beam. To promote their products to a select premium audience they were looking to utilize Instagram influencers.


Adshot suggested collaborating with 2 influencers that are active on Instagram.
During this campaign, influencers:

      1. – Created an Instagram post with a premium feel promoting the Sonos products.
      2. – Created three separate Instagram stories where throughout a day where they told their audiences how useful their products are for different scenarios.
      3. – Included links and hashtags to Sonos product to guide their audience towards buying the products.


    1. Adshot recruited, onboarded, and followed-up on each of the 2 chosen influencers, making sure that they received the necessary input. Sonos received a custom report containing the performance metrics, along with the created content.


      • – A total reach of over 110.000.
      • – A reach of 55.600 on the Instagram posts.
      • – A reach of over 59.000 on the Instagram stories.
      • – 3,2K Instagram Likes
      • – 1117 Instagram interactions

Feedback Sonos:

I have experienced Adshot’s approach as very pleasant. The team works transparently, quickly and the communication is good. There is room for a lot of consultation, without this slowing down the process and the level of unburdening is very high. I would definitely recommend Adshot. A personal agency with a fine way of working and a good dose of knowledge. The feeling of smallness is a plus. For me; it is about the relationship and working together that makes a good result.

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