Sony Music – Travis Scott

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Sony Music – Travis Scott

Campaign

Travis Scott is an American rapper, singer, songwriter, and record producer, that recently released a new single called FRANCHISE featuring Young Thug and M.I.A. Travis Scott previously partnered up with Fortnite and launched an in-game concert to promote his new single “THE SCOTTS”. Now Sony Music was once again looking at Fortnite to promote his newest single. This concept was aimed at generation Z who are heavy consumers of Fortnite and Spotify.

Solution

Adshot suggested to collaborate with 4 influencers who were going to stream Fortnite together.
During this campaign, influencers:

  1. – Made Travis Scott branded live streams of at least 3 hours.
  2. – Included a QR code that was visible on all live streams as an overlay.
  3. – Included a Spotify Player which showed viewers what song was playing while playing Travis Scott’s FRANCHISE playlist.
  4. – Were encouraged to also create branded content on social media.
  5. – Got the opportunity to give away three official Travis Scott merch packets, participants had to fulfill actions related to FRANCHISE.

Adshot recruited, onboarded, and followed-up on each of the 4 chosen influencers, making sure that they received the necessary input Sony received a custom report containing the performance metrics, along with the created content.

Results

  • – 43.1K Live Twitch views
  • – 7.1K Hours watched on Twitch

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