Steelseries: ambassador campaign

Together with SteelSeries, we launched an exciting year-long campaign to spotlight top-tier SteelSeries gaming gear.

Over the course of 11 months, we collaborated with four dedicated brand ambassadors: DikkeSvekke, LaurenPlaying, Deem_i, and Sejecem. Throughout this campaign, these ambassadors proudly showcased SteelSeries branding on their Twitch channels while also creating engaging TikTok content about SteelSeries gaming gear.

Beyond increasing brand awareness, the ambassadors played a key role in promoting new SteelSeries products almost every month. Featured products included the Arctis Nova headsets, Apex keyboards, Rival & Aerox mice, Arctis GameBuds, and the Arena 9 surround speakers. Unboxings on stream were often followed by exciting giveaways, allowing viewers to win the very products they had just seen in action.

Simply put, this campaign was a huge success! SteelSeries saw a significant boost in interest for their products towards relevant gaming audiences. Reaching nearly 4 million views on TikTok and 2 million views on Twitch.

At the same time, the ambassadors grew their own audiences, creating a win-win scenario where the growth of their channel had a positive effect on the campaign. This resulted in all key metrics exceeding expectations across the board.With its great success, the campaign has been renewed in 2025, so stay tuned for more epic challenges, tournaments, and exclusive prizes!