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Practical takes on influencer marketing. Strategy, data, execution.
Two things make the difference between a campaign you can repeat and improve, and one that ends with a vague feeling of “it went well.”…
Finding the right influencers is one of the most underestimated steps in a campaign. Picking the wrong creator can sink an otherwise well-planned budget, while…
Influencer marketing has matured a lot in recent years, and so has what counts as a well-run campaign. The strongest campaigns we see all share…
Setting an advertising budget for an influencer campaign should not feel like a guess. One of the most common questions we get is “how much…
Building an influencer marketing budget is harder than it looks. After nine years of running campaigns for brands across the Benelux, we have noticed that…
How to leverage UGC for brands on TikTok October, 2024 Before discussing how to leverage User Generated Content (UGC), it is important to understand what…
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The Ultimate Influencer Marketing Playbook is here!
9 years of influencer marketing experience, distilled into one 65-page playbook, from strategy to reporting.
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