Influencer PR

Let's get influencers posting authentic content about your brand.

Offer creators products and experiences in exchange for authentic social content that introduces your brand to their audience naturally. We take care of the whole campaign, from inviting creators to the final report.

42content piecesaverage PR campaign, 2026
New applicationExample
@lotte.bakesWeekend baker. Sourdough, cakes and far too much butter.
TikTok@elena_naessensposted about you
250.000+impressionsaverage PR campaign, 2026

42 content pieces · 250.000+ impressionsaverage PR campaign, 2026

Plopsa
Bobbejaanland
Pizza Hut
Wasbar
Ellis Gourmet Burger
Qallo
Route du Soleil
Alternate
VR Base
Looking to stand out for Black Friday, Sinterklaas or Christmas? Book a free call with an expert

Real campaigns, real reach

Recent influencer PR results.

On average, our PR campaigns in 2026 delivered

42content pieces
250.000+impressions
15.000+engagements
Qallo: Resolutions
45content pieces
Offer
A package with the latest flavours
Impressions & views
103.6k
Media value*
€16.814
View case study
Ellis: Triplet Burger launch
92content pieces
Offer
A taste of the Triplet Burger
Impressions & views
315k
Media value*
€23.812
View case study
Bobbejaanland: Paranormal Activity
70content pieces
Offer
A visit to the haunted house
Impressions & views
423.6k
Media value*
€25.995
View case study

More campaigns

CampaignOfferContent piecesImpressions & viewsMedia value*
Plopsa HalloweenA day out at the park81202.1k€17.773View case
Wasbar: Crème BrûléeFrench toast launch61371.3k€20.295View case
Pizza Hut: Sharing PartyA pizza night to share65147.9k€18.149View case

*Media value: what this reach would have cost as paid advertising, plus the value of the content itself.

How it works

From offer to insights.

  1. Campaign setup Week 1

    Based on your input, we set up the campaign and write a clear briefing with everything creators need to know about your brand and product.

  2. Influencer application & selection Week 1 to 2

    Relevant creators apply to join. You get an overview of everyone who is interested and choose who you want to work with.

  3. Content creation & posting Week 3 to 5

    The creators you picked make and share content about your product with their followers. We follow up with every creator, check that each post goes live and track how it performs.

  4. Reporting & insights Week 6

    After the campaign, you get a report with the reach and performance of all the content, so you see the impact at a glance.

    The adshot campaign reporting: core metrics, breakdowns and performance over time
    Example of the reporting you get for every campaign.

What's included in every campaign

  • Kick-off meeting
  • Full campaign briefing
  • Influencer invitations
  • Overview of interested influencers
  • Content creation follow-up
  • Your own campaign dashboard, updated automatically
  • Campaign reporting

What our clients say

Why influencer PR via adshot?

Let's talk

Let's get your product in the right hands.

Tell us about your brand and the product you want to seed. We'll put together the right creators and run the whole campaign for you.

Rather talk first?Book a free call

Get in touch

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Frequently asked questions.

What is influencer PR?

Influencer PR is a campaign format where brands offer a product or experience to relevant influencers in exchange for authentic content. Creators apply to join, you select who participates, and they share organic content with their community. You only work with creators you picked yourself, and you follow the results in your own dashboard.

How do influencers apply to my campaign?

We send your offer to a relevant selection from our 18.000+ opt-in network. Only influencers who are genuinely interested in showcasing your product apply. You receive an overview of every applicant and can easily select or decline each one before products are shipped.

Do I keep control over who joins the campaign?

Yes. You always make the final call. We surface relevant applicants with their audience data, content style, and platform fit, but the selection sits with your brand. No creator joins your campaign without your explicit approval.

What do I see in the dashboard?

Every campaign comes with your own dashboard. There you review the creators who applied and choose who joins, follow the posts as soon as they go live, and see how the content performs: views, engagements and earned media value.

What makes adshot different from an influencer platform?

We are an agency with our own technology, not a self-service platform. Our team brings 9 years of influencer marketing experience and runs your campaign from the first brief to the report. Our platform keeps everything in one place, so you always see where the campaign stands.

How long does a typical campaign take?

A typical campaign takes about 6 weeks from kick-off to report. In week 1 we set up the campaign and write the briefing. In weeks 1 to 2 creators apply and you choose who joins. The content goes live in weeks 3 to 5, and you get the report in week 6. These are minimum timings: if you want the content to run over a longer period, we simply plan the campaign around it.

Who ships the products?

You do. You send the products to the creators you approved yourself, so you stay in control of what goes out and when. Your dashboard makes this easy: it gives you all the shipping details of every approved creator in one place. Your only job is to confirm there once a package is on its way.

Free download

The Ultimate Influencer Marketing Playbook is here!

9 years of influencer marketing experience, distilled into one 65-page playbook,  from strategy to reporting.