- Offer
- A package with the latest flavours
- Impressions & views
- 103.6k
- Media value*
- €16.814
Influencer PR
Offer creators products and experiences in exchange for authentic social content that introduces your brand to their audience naturally. We take care of the whole campaign, from inviting creators to the final report.
@lotte.bakesWeekend baker. Sourdough, cakes and far too much butter.



42 content pieces · 250.000+ impressionsaverage PR campaign, 2026
Real campaigns, real reach
On average, our PR campaigns in 2026 delivered
| Campaign | Offer | Content pieces | Impressions & views | Media value* | |
|---|---|---|---|---|---|
| A day out at the park | 81 | 202.1k | €17.773 | View case | |
| French toast launch | 61 | 371.3k | €20.295 | View case | |
| A pizza night to share | 65 | 147.9k | €18.149 | View case |
*Media value: what this reach would have cost as paid advertising, plus the value of the content itself.
How it works
Based on your input, we set up the campaign and write a clear briefing with everything creators need to know about your brand and product.
Relevant creators apply to join. You get an overview of everyone who is interested and choose who you want to work with.
The creators you picked make and share content about your product with their followers. We follow up with every creator, check that each post goes live and track how it performs.
After the campaign, you get a report with the reach and performance of all the content, so you see the impact at a glance.

What our clients say
Let's talk
Tell us about your brand and the product you want to seed. We'll put together the right creators and run the whole campaign for you.
One of our experts will get in touch shortly.
Influencer PR is a campaign format where brands offer a product or experience to relevant influencers in exchange for authentic content. Creators apply to join, you select who participates, and they share organic content with their community. You only work with creators you picked yourself, and you follow the results in your own dashboard.
We send your offer to a relevant selection from our 18.000+ opt-in network. Only influencers who are genuinely interested in showcasing your product apply. You receive an overview of every applicant and can easily select or decline each one before products are shipped.
Yes. You always make the final call. We surface relevant applicants with their audience data, content style, and platform fit, but the selection sits with your brand. No creator joins your campaign without your explicit approval.
Every campaign comes with your own dashboard. There you review the creators who applied and choose who joins, follow the posts as soon as they go live, and see how the content performs: views, engagements and earned media value.
We are an agency with our own technology, not a self-service platform. Our team brings 9 years of influencer marketing experience and runs your campaign from the first brief to the report. Our platform keeps everything in one place, so you always see where the campaign stands.
A typical campaign takes about 6 weeks from kick-off to report. In week 1 we set up the campaign and write the briefing. In weeks 1 to 2 creators apply and you choose who joins. The content goes live in weeks 3 to 5, and you get the report in week 6. These are minimum timings: if you want the content to run over a longer period, we simply plan the campaign around it.
You do. You send the products to the creators you approved yourself, so you stay in control of what goes out and when. Your dashboard makes this easy: it gives you all the shipping details of every approved creator in one place. Your only job is to confirm there once a package is on its way.
For brands
For creators
The Ultimate Influencer Marketing Playbook is here!
9 years of influencer marketing experience, distilled into one 65-page playbook, from strategy to reporting.