Smartphoto:
Mommy campaign

Together with Smartphoto, we launched a campaign focused on moms experiencing a special milestone. Whether it’s a child leaving daycare or a newborn’s first photoshoot, Smartphoto helps make these moments tangible.

For this campaign, we collaborated with creators who are young moms themselves, active on both Instagram and TikTok. Through their authentic stories and personal experiences, Smartphoto was able to connect with the right target audience in a genuine and relatable way.

We implemented a strategy centered around emotion and storytelling. We brought inspiring content to life, showcasing how moms can capture their memories with personalized photo products. From adorable party favors to stunning wall decorations, Smartphoto offers countless ways to make these moments even more special.

With a smart content approach and targeted distribution, we ensured that Smartphoto could inspire moms in an authentic way, a campaign that not only boosted engagement but also strengthened the emotional connection between Smartphoto and its audience.