WASBAR launched their latest dish, the French Toasts Crème Brûlée, through an Influencer PR campaign, inviting influencers to be the first to try it. 24 influencers from across Flanders were invited to enjoy the dessert in store, along with a guest and a drink. They captured their experience through short-form videos for TikTok and Instagram Reels, authentically sharing the launch with their followers.
Some surprised their girlfriend with a delightful dinner, others came with their besties, but all shared their genuine reactions to the French Toasts Crème Brûlée in the cozy setting of WASBAR, showcasing not only the dish but also the unique concept behind it, resulting in 59 TikToks, Reels and Stories.
The result? A plate licked clean and impressive stats to match. The campaign generated strong results, with an earned media value of 5.089 EUR and a content production value of 10.410 EUR, leading to a ROAS of 795 percent (!).
@wout_sprangers Publiciteit 🥞 Examens done, cravings on. Crème brûlée French toast met m’n zus – pure golden hour op een bord ☕️🍞✨ #wasbar #cremebrulée #mechelen #foodblog #fypシ゚ #foodspot ♬ Everybody Wants To Rule The World X Electric Love - darcy stokes
@mariekeroelants HEMELS😍😋|| uitgenodigd @WASBARontiktok #wasbar #frenchtoast #hotspot #foodtok #hotspotleuven ♬ LoveHate Thing (Sped Up Version) - Wale
@miekjacobs Uitgenodigd, dus advertentie | Wel even serieus, dat was MEGA lekker!!🤌🏼✨ @WASBARontiktok #uitgenodigd #ad #wasbar #frenchtoastcremebrulee #CapCut #frenchtoast #cremebrulee #pistachio #viralbrunch #brunchhotspot #antwerpen #antwerphotspot #hotspot #lunch ♬ warm - Ariana Grande
@jana.raveydts Yes ! Da was heerlijk die french toast crème brülée van de @WASBARontiktok ! 😱☺️❤️ #frenchtoast #cremebrulee #wasbar #gent #ghent #tastetest #delicious ♬ Elegant and Soft Corporate - AudioSphere
