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WASBAR launched their latest dish, the French Toasts Crème Brûlée, through an Influencer PR campaign, inviting influencers to be the first to try it. 26 influencers from across Flanders were invited to enjoy the dessert in store, along with a guest and a drink. They captured their experience through short-form videos for TikTok and Instagram Reels, authentically sharing the launch with their followers.
Some surprised their girlfriend with a delightful dinner, others came with their besties, but all shared their genuine reactions to the French Toasts Crème Brûlée in the cozy setting of WASBAR, showcasing not only the dish but also the unique concept behind it, resulting in 61 TikToks, Reels and Stories.
The result? A plate licked clean and impressive stats to match. The campaign generated strong results, with an earned media value of 9.285 EUR and a content production value of 11.010 EUR, leading to a ROAS of 1040 percent (!).
@lenka.vanhemelryck Inspo nodig voor een lunch dit weekend? 🤤 De French Toast Crème Brûlée is echt iets dat je moet proberen bij de @WASBARontiktok 🫶🏼 Wie neem jij mee? Ad.vertentie #wasbar #frenchtoastcremebrulee #musttry #belgischetiktok #vlaamsetiktok #antwerpen @Adshot ♬ A Summer Place - Hollywood Strings Orchestra
@mariekeroelants HEMELS😍😋|| uitgenodigd @WASBARontiktok #wasbar #frenchtoast #hotspot #foodtok #hotspotleuven ♬ LoveHate Thing (Sped Up Version) - Wale
@miekjacobs Uitgenodigd, dus advertentie | Wel even serieus, dat was MEGA lekker!!🤌🏼✨ @WASBARontiktok #uitgenodigd #ad #wasbar #frenchtoastcremebrulee #CapCut #frenchtoast #cremebrulee #pistachio #viralbrunch #brunchhotspot #antwerpen #antwerphotspot #hotspot #lunch ♬ warm - Ariana Grande
@jana.raveydts Yes ! Da was heerlijk die french toast crème brülée van de @WASBARontiktok ! 😱☺️❤️ #frenchtoast #cremebrulee #wasbar #gent #ghent #tastetest #delicious ♬ Elegant and Soft Corporate - AudioSphere
