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Built for paid social
UGC is made to blend into feeds and perform naturally across TikTok, Meta, Instagram and other short-form environments.
User generated content
UGC helps brands create platform-native content for paid ads, social media, websites and ecommerce. Adshot connects you with social-first creators, manages the production workflow and delivers content that feels real, recognisable and ready to use across your channels.
Why it works
UGC combines the authenticity of creator content with the flexibility brands need for modern paid and organic media. It gives marketing teams more content angles, more formats and more ways to test what actually works.
UGC is made to blend into feeds and perform naturally across TikTok, Meta, Instagram and other short-form environments.
Work with different creators, hooks, formats and styles to test what resonates with your audience.
Creators understand pacing, trends, language and content behaviour because they create for these platforms every day.
UGC helps brands avoid creative fatigue by continuously adding new content to paid and organic channels.
Creator-made content often feels more relatable than polished ads, which makes it easier for people to stop, watch and engage.
Use UGC in paid ads, landing pages, product pages, social media, email campaigns and ecommerce environments.
Why Adshot
Adshot combines creator sourcing, campaign management and in-house technology to make UGC production easier to manage from start to finish.
Instead of searching for creators yourself, coordinating feedback in scattered email threads and manually tracking deliverables, our team manages the full production flow while your brand stays involved in the key decisions.
Access a wide network of social-first creators across Belgium and the Netherlands, selected based on audience, content style and campaign fit.
From briefing and creator selection to revisions and delivery, every step is managed through a clear operational flow.
We create UGC with paid media, platform behaviour and creative testing in mind, not just as one-off content production.
Our platform supports creator sourcing, communication, content review and campaign management, giving every project more structure and visibility.
Content possibilities
UGC is not limited to one platform or one placement. The same creator-made asset can be adapted for performance campaigns, social content, product pages and brand storytelling.
TikTok Ads
Meta Ads
Video Display Ads
Instagram Reels
Organic Social Content
Landing Pages
E-commerce Product Pages
Product Launch Campaigns
App Install Campaigns
Website Pages
Email Marketing
TikTok Shop
The focus of this campaign was to drive more traffic to the Pizza Hut website. To achieve this, we enlisted content creators to each produce a video to be featured on Pizza Hut’s social media channels.
Spadel wanted to promote their sustainable 5L and 10L eco packs that offer customers an alternative to drink mineral water whilst reducing the plastic consumption. Adshot worked with Belgian French and Dutch speaking creators to make UGC videos that worked around different topics.
Garden Gourmet is all about making plant-based eating easy and delicious. With a wide range of options—from juicy burgers to flavorful mince and ready-to-cook meals. Adshot collaborated with content creators that reflect the intended target audience. The generated content consisted of tangible cooking situations, recipe videos and taste tests.
Adshot partners with Smartphoto to boost conversion rates by collaborating with creators who produce authentic, real-life product photos. These creators showcase Smartphoto’s products in relatable settings or add a seasonal twist to highlight various product ranges.
We worked with various creators and influencers to promote different features of the my bpost app. Each video focused on a specific feature, sharing how users use the app to send or receive parcels in real-life scenarios.
Let's create
Whether you need UGC for paid social, product pages, organic content or campaign testing, Adshot helps you find the right creators and turn their ideas into usable brand assets.
Book a free call →
UGC, or user-generated content, is creator-made content produced for brands to use across ads, social media, websites, ecommerce and other digital channels.
A UGC creator is a social media-native content creator who produces content for a brand, usually without having to post it on their own channels. The brand can use the content in its own marketing.
Influencer marketing focuses on distribution through the creator's own audience. UGC focuses on content production for the brand's own channels, paid media or website. Sometimes both can be combined.
Yes. UGC is often used for TikTok Ads, Meta Ads, Instagram Reels ads and other paid social campaigns. Usage rights should be agreed before the content is used in advertising.
Yes. Adshot manages the briefing, script approval, production and revision flow, so brands stay involved at the right moments without having to manage every operational detail.
UGC works especially well on TikTok, Instagram, Meta, YouTube Shorts, websites, ecommerce pages and landing pages.
For brands
For creators
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