About us

The next-gen influencer marketing agency, powered by real people with bold ideas.

Meet our team

axel_crop2
Axel.gekiere@adshot.io
Axel Gekiere
Co-founder
laurens_crop
Laurens.janssens@adshot.io
Laurens Janssens
Co-founder
Vincent
Vincent.franken@adshot.io
Vincent Franken
Co-founder
glenn_crop
Glenn@adshot.io
Glenn Verlinden
Full-stack developer
1608119598578 (1)
Salima@adshot.io
Salima Riffi
Campaign manager

Performs best with a good coffee and always curious about the latest social media trends.

evelien
Evelien@adshot.io
Evelien Poets
Campaign manager

Has a deep love for all things nerdy, whether it's video games, tabletop RPGs, or trading card games.

Sarah Happaerts
Sarah@adshot.io
Sarah Happaerts
Campaign manager

Has a deep love for all things social- especially Twitch!

 

adshot logo
Addy
Digital companion

Using proprietary tech to help our team and thousands of influencers with smarter matching, reporting, and decisions.

If you can laugh together,
you can work together.

Join our diverse team of talented individuals to help us provide the best service. We offer competitive pay, growth opportunities, and a fun working environment!

adshot team

Our story

1

From Friends to Founders

Three KU Leuven students, Vincent, Sibren, and Axel, teamed up to start a consultancy called VISIAX. The goal? Help local businesses and discover a real-world problem worth solving. Through this entrepreneurial experiment (and the BRYO program), they hoped to build something scalable. Spoiler: they did.

 

2

Adshot sees the light (2017)

While working as a SEA specialist, Axel realized Google Ads weren’t reaching younger audiences. He had a lightbulb moment: what if brands could easily work with creators, like his former YouTuber self? That idea became Adshot. Sibren left, new team members joined, and even Addy the mascot was born.

 

3

The (gaming) SaaS years (2018 - 2020)

The team focused on gaming companies, combining their own tech with agency services. They attended GamesCom, onboarded creators, and learned fast. But SaaS alone wasn’t enough, clients needed guidance. The highlight? Joining IMEC iStart, securing seed funding, and landing long-term clients. 

 

4

The Big Pivot (2020)

In late 2020, Adshot shifted from SaaS to full-service influencer marketing agency. The product became an internal tool, the website got a full makeover, and the team leaned into strategy, execution, and reporting. This new approach better met client needs, and felt more natural to the team.

 

5

The Agency Reign (2021 - ?)

A new site, new services, and big clients defined this phase. Adshot ran award-winning campaigns for Aïki, the Flemish Government, and more. They embraced new formats like Spark Ads and IG Branded Content. In 2023, Adshot won 7 awards and became Belgium’s first TikTok Creative Exchange Partner. Not bad, huh?

Get in touch

Discover influencer marketing services and the potential for your business together with one of our influencer marketing experts.

Head office

Leuven, Belgium

Email us

hello@adshot.io

Send us a message