WASBAR is a vibrant hotspot where people gather from morning to night for breakfast, brunch, lunch, or dinner. It has built a reputation for comfort food with a twist, served in a cozy, feel-right-at-home setting. Multitasking has never been this enjoyable: meeting friends, grabbing a coffee, enjoying a full meal and yes, even spinning a load of laundry in between.

WASBAR introduced something truly delicious: the French Toast Pistacchio. It’s a new version of classic French toast, topped with rich pistacchio cream.

To give this limited edition the attention it deserves, we rolled out a targeted PR campaign designed to get people curious and hungry. Creators shared their honest reactions on TikTok and Instagram through Reels and Stories.

The result? A total of 51 unique content pieces, over 13.300 organic engagements, and thousands of mouths watering. The authentic enthusiasm from the creators led to a strong return on ad spend of 13.04%. Proof that good food, shared by the right people, really does speak for itself.