Smartphoto is a company that makes memories tangible with their countless photoproducts. With its yearbook awareness campaign, the goal was to create a a warm and emotional look at all the moments that made 2025 special. From major highlights, unexpected experiences, and travels to family moments and all the little things that shaped 2025. 

For this campaign, we collaborated with six content creators across Belgium to create a personal smartphoto yearbook reflecting on their most memorable moments from 2025. Each young adult created a personal yearbook reflecting on their most memorable moments from 2025. Through wholesome, aesthetic, and soft content, they were able to inspire their communities and showed how easy and meaningful it is to create a yearbook. At the same time, the creators also encouraged audiences to make their own yearbooks and visually capture their memories from the past year.

The campaign delivered outstanding results, generating over one million impressions, 21,735 likes, and an 6 SFV of 5.42%. A powerful example of how storytelling can drive brand awareness and inspire action.