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Cases / Plopsa
Influencer PR
A day at the park or a night at the resort: 23 creators went all in for Plopsa. Their followers came along for the ride, with the deal explained in the creators’ own words.
Results
1.04M
Views
96
Pieces of content
8,7%
Engagement rate on TikTok
€137k
Earned media value
Creators
+1823 creators
The campaign manager
A great deal only works if people hear about it in time. Plopsa had two summer offers that would not last long, extra free tickets for the park and a discount on a night at Plopsa Resort, and wanted families to hear about both quickly, from people they already trust.
We skipped the banner and went straight to the families. Dutch- and French-speaking creators spent a day at the park or a night at the resort and explained the deal in their own words, from a funny sketch to a full family day out. Plopsa also used a selection of the videos in its own advertising. Summer, sorted.
@lotte.brebelsAfter Summer Deal
@lauspglEarly Bird Resort Deal
@charlotte.denamurAfter Summer Deal
@yasminevanlooyAfter Summer Deal
@laurenichelsAfter Summer Deal
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