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Cases / Plopsa
Influencer PR
Pumpkins, witches and the odd jump scare: these Belgian families spent a Halloween day at Plopsa and showed their followers how much fun a little fright can be.
Results
23
Creators
81
Pieces of content
202.1k
Impressions & views
€17.773
Earned media & production value
Creators
+1923 creators
The campaign manager
Every autumn, parents face the same dilemma. How can you make Halloween the highlight of your family’s holiday, without it turning into an actual nightmare? Plopsa aimed to give families an answer, even before they planned their autumn break: a cosy, colourful day that is only a tiny bit scary.
Young parents and a few other creators were our guests for a day at the Halloween Celebration, as regular visitors, each filming it their own way: giant pumpkins, the Halloween shows and a meet and greet with the kids’ favourite Studio 100 characters. One message came back in video after video, exactly the one Plopsa hoped for: spooky, but never too scary. Several creators also shared their videos with Plopsa for its own Halloween ads. “Hallo, hallo, Halloween: dat is griezelen, dat is spoken…” or how did it go again? Either way: far less scary than expected, zero tears recorded.
@samutay_The biggest scare
@kevyn_3dHalloween shows
@leven.door.een.mama.lensA family day out
@jessiegorisThe first Halloween weekend
@lauranne_mertensFun for the whole family
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