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Cases / Smartphoto
Influencer marketing
Thousands of photos on your phone, and not one on the wall? Three Flemish TikTok creators showed their followers how Smartphoto turns favourite moments into prints you can hold, hang and give away.
Results
1M
Impressions, organic and paid
52.1k
6-second focused views
7,5%
Engagement rate
0,66%
Click-through rate
Creators
3 creators
The campaign manager
In a world filled with digital content, Smartphoto set out to inspire a new generation to turn their favourite moments into something real. And it wanted that feeling to turn into orders, with a simple offer: 50 free photoprints, and you only pay for shipping.
Three creators printed their own stories. Luna Lams gave her room a new look with a wall full of friends and memories, Luna Cottenier showed off a grid of black-and-white prints, and Britt Boeckx printed photos of her yearly girls’ trip with her mum and sister, as a surprise for her sister. Every video shared the creator’s own code for 50 free prints early on, and TikTok Spark Ads gave the videos an extra push. The personal stories did the selling: people saved the videos by the thousands and used the codes to order their own prints. Memories, off the phone and onto the wall.
@luna.lamsA new look for the photo wall
@britt.boeckxGirls’ trip, printed
@lunacottenier50 prints for free
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