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Cases / Liebig
UGC content creation
With this UGC campaign, Liebig wanted to create awareness around its Soups of the World range, with a focus on the first four variants: Thai, China, Morocco and Mexico.
The campaign manager
Liebig is known for its delicious soups, carefully prepared with 100% natural ingredients. The brand offers easy, tasty and wholesome soups that are accessible to everyone. Alongside its classic range, Liebig also introduced an exotic collection featuring flavours inspired by cuisines from Thailand, China and Morocco. Exotic flavours are becoming increasingly popular across different food categories and strongly appeal to a younger audience looking for new and exciting taste experiences.
Soups of the World offers a vibrant range of exotic soups that take you on a flavourful journey in just minutes. Perfect for unwinding after a long day or adding a moment of escape to a busy schedule, it brings international flavours straight to your bowl.
To bring this concept to life, we collaborated with three Dutch- and French-speaking UGC creators. Based on two creative directions, ‘Taste of Memories’ and ‘A Dinner with Liebig’, the creators developed content in their own authentic style, adding a personal touch while staying aligned with the campaign’s key message. The result was relatable and engaging content that naturally connected Liebig’s exotic soups to emotion, comfort and everyday moments.
@marinedallonsA taste of memories, FR
@lenka.vanhemelryckDinner with Liebig, NL
@lenka.vanhemelryckA taste of memories, NL
@marinedallonsDinner with Liebig, FR
@aichatytgatugcDinner with Liebig, FR
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