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Cases / WASBAR
Influencer PR
Pistachio cream, popcorn lattes and a table for two: creators from Ghent to Hasselt tried WASBAR’s new French Toast Pistacchio and took their followers along.
Results
38
Creators
51
Pieces of content
268.4k
Impressions & views
13,04
ROAS
Creators
+3338 creators
The campaign manager
A limited edition has a short life. WASBAR, the restaurant chain where you can brunch while your laundry spins, was launching its French Toast Pistacchio in January and wanted people to taste it before it was gone. So how do you put a new dish on everyone’s radar in just a few weeks?
Every creator got a table, a plus-one and free rein from us to film the visit their own way, as long as the new French toast was the star. What came back was a mix of date ideas in Ghent, a rainy-day lunch with friends, a solo date and slow close-ups of pistachio cream on golden French toast, with the popcorn and tiramisu lattes in almost every shot. Most videos ran on TikTok, with Reels on Instagram, and many captions ended with the same tip: go and try it yourself. Brunch is simply better with a plus-one.
@mariewillemssDate idea in Ghent
@febeleenennHotspot hunt
@luna1vdbRainy-day lunch
@laurenichelsA solo date
@paulaandfoodThe close-ups
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