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Cases / NVIDIA x ASUS
Influencer marketing
Ready for what’s next? NVIDIA teamed up with ASUS and asked three Flemish gaming creators to show what an ASUS ROG laptop with an NVIDIA GeForce RTX 50 Series GPU does once the summer is over.
Results
1.51M
Impressions & views on TikTok
5,1%
6-second focused view rate
5,2%
Engagement rate
3
Creators
Creators
3 creators
The campaign manager
Features like DLSS 4 and ray tracing mean a lot to hardcore gamers and very little to a student scrolling TikTok. NVIDIA wanted to introduce its new RTX 50 Series laptop GPUs, inside ASUS gaming laptops, to students at the start of the school year, in a way that feels like a TikTok and not like a spec sheet.
Each creator wrapped the tech in their own kind of sketch. DikkeSvekke went skydiving and chilled on tropical beaches all summer, or so he wanted us to believe. Things didn’t go completely as planned, but that won’t stop him from kicking off the school year in style. Ziczackitty plays out the after-school routine, expectations versus reality, where homework quickly turns into a cozy game night. Espe shows how one laptop can replace a big gaming desk on a rainy day. We asked each creator to use NVIDIA’s own footage to explain features like DLSS 4 and ray tracing. Spark Ads then took the three posts to a much wider audience. Homework can wait. Just a little.
@dikkesvekkeA fake summer
@ziczackittyExpectations vs reality
@espe_beRainy-day gaming
For brands
For creators
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