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Cases / Jobvillage
Influencer marketing
Just graduated, stuck in a job or ready for a switch? To lower the barrier for job seekers, eight creators visited Jobvillage, the job fair by De Zondag, and showed their followers that you are welcome there while you are still searching.
Results
1.89M
Total impressions
5.3k
Engagements
15k
Clicks to the website
1,28%
Click-through rate
Creators
+38 creators
The campaign manager
Many people put off a job fair because it feels awkward, or because they think you need a clear plan before you walk in. Jobvillage wanted to show graduates, career switchers and people who quietly want something new that they can come exactly as they are, and invite them to a fair near them.
Together with the creators, we looked at how to turn their own career story into a video idea. On TikTok, a recent graduate wondered what comes next, MrKrul tried to find an unemployed cousin a job against the clock, and another decided that sending CVs is so 2016. On Instagram, a former preschool teacher shared how their career changed course, a comedian played job coach for the day, and a creator asked visitors whether a job fair really is as awkward as it sounds. Every video ran as an ad with a button to the website, so viewers could find the next fair near them. LinkedIn doomscrolling: 0. Jobvillage: 1.
@romy.spkGraduated, now what?
@gewoon.arneA job for my cousin
@kurkdr00gJob coach for a day
@glennuufd2CVs are so 2016
@ziczackittyIs it really awkward?
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