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Cases / KontrolFreek
UGC content creation
Naked thumbsticks, missed shots and one simple fix. All through 2025, Dutch- and French-speaking gamers made short videos for KontrolFreek’s own TikTok, each one matching a thumbstick to the way they play.
Results
9.18M
Impressions
52.3k
Clicks on TikTok
8.1k
Engagements
0,56%
Click-through rate
Creators
The campaign manager
Every gamer knows it’s never your fault when you miss an easy shot, or at least, that’s what we tell ourselves. But this time, it really might not be on you. KontrolFreek, the SteelSeries brand behind performance thumbsticks and grips, wanted to reach players in Belgium, the Netherlands and France with content that feels native on TikTok, and to keep fresh videos coming through the year.
Four rounds of UGC followed through the year: short videos that creators make for the brand’s own channel. The rounds went from thumbsticks matched to your favourite genre to the official Call of Duty: Black Ops 7 Thumbsticks for the winter release. The creators made short videos, which KontrolFreek posted on its own TikTok and pushed with ads in all three countries. Many open on a moment every gamer knows: a lost match, a missed shot, a controller with “naked” thumbsticks. Then the thumbsticks go on, and the next game goes a lot better. The edits are short and punchy, so every video also works as an ad. Get a grip, indeed.
@chloe_twitchYour controller is naked?!
@laurenplayingFrom defeat to victory
@spooky1611A thumbstick for sports games
@steven.de.vosAction adventure thumbsticks
@streamwithlienCall of Duty: Black Ops 7
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