Skip to content
Cases / SteelSeries
Influencer marketing
New headset, new keyboard, new giveaway: through 2025, streamers DikkeSvekke, Deem_i and Sejecem brought SteelSeries into their Twitch streams and onto TikTok, launch after launch.
Results
6.39M
Views on TikTok
38.9k
Clicks on TikTok
2.56M
Views on Twitch
279k
Hours watched on Twitch
Creators
3 creators
The campaign manager
Gaming gear launches fast, and gamers trust the streamers they watch for hours more than any banner. SteelSeries wanted a steady presence in Belgian and Dutch gaming communities, with real people putting each new product to the test.
That’s why we didn’t book one-off posts, but three ambassadors for a full year. On Twitch, SteelSeries was always on screen: an overlay, a channel panel with a link and a regular chat reminder, plus branded streams where viewers could win the gear they had just seen. On TikTok, the ambassadors made videos about everything from the Arena 9 speakers and QcK mousepads to the Arctis Nova Elite and a Black Friday sketch, each one boosted as an ad with a clickable link. The videos show what streamers do best: DikkeSvekke dressed up as a knight to mock an old setup (yes, he really did, and no, we don’t know why either), and quizzed followers on game sounds before a headset giveaway live on Twitch. The best ad slot is a stream people already watch.
@dikkesvekkeGlow-up giveaway
@ttvdeem_iArctis Nova Elite unboxing
@sejecemArctis Nova 7
@dikkesvekkeGuess the game sound
@ttvdeem_iArena 9 speakers
For brands
For creators
The Ultimate Influencer Marketing Playbook is here!
9 years of influencer marketing experience, distilled into one 65-page playbook, from strategy to reporting.
