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Cases / Pizza Hut
Influencer PR
Pizza tastes better when you share it, and a group of Belgian creators set out to prove it: they picked up a Pizza Hut take-out order with the new Hot Honey Pepperoni pizza and threw their own sharing party.
Results
27
Creators
65
Pieces of content
147.9k
Impressions & views
€18.149
Earned media & production value
Creators
+2227 creators
The campaign manager
What makes a pizza night feel like a party? Usually not the pizza alone, but the people around the table and everything else on it. Pizza Hut was launching its Hot Honey Pepperoni pizza together with a wider range of snacks to share. It wanted people to see the whole spread, picked up in take-out and enjoyed with friends and family.
Their party idea is what got the creators picked, and each one picked up an order at a local Pizza Hut, with the new Hot Honey Pepperoni pizza and enough food to share to make it a real party, and invited friends and family over. Paulien Baele hosted her first dinner party in her new home, Ines Fayot set the table for family coming to meet her baby, Laure Nichels surprised her parents with a pizza picnic before their holiday, and Silke Rauwoens started the weekend with friends in the park. Every party looked different, but the videos all said the same thing: this is food you share. Last slice, anyone?
@paulienbaeleHosting in a new home
@inesfayotA family visit for the baby
@laure.nichelsA picnic before the holiday
@silke.rauwoensFriday afterwork in the park
@paula_and_foodA cosy night in
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