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Influencer Marketing
What if a kids menu came with a chance to win a day at Plopsaland? That was Pizza Hut’s Golden Ticket Hunt in the summer of 2025, and Belgian family creators showed it from both sides: the kids menu at the table and the day at the park.
Results
62
Pieces of content
111.1k
Impressions & views
3.2k
Engagements
€14.162
Earned media & production value
Creators
+1520 creators
The campaign manager
A contest only works when people can picture the prize. With every Kids or Junior Menu eaten in a Pizza Hut restaurant, families could win four tickets to Plopsaland De Panne, or a night in a themed suite at the Plopsa Theater Hotel. Pizza Hut wanted families across Belgium to hear about the hunt at the start of the summer holidays, and to really want that day out.
This time the prize was in the content too. The creator families were welcomed for a meal at Pizza Hut and a family day at Plopsaland De Panne, and many took their followers along to both. Their videos start at the table, with the pizza, a bowl of soft ice cream and the golden coupon, and end at the park, where the prize stops being a promise and becomes a day out. In between, in Dutch and in French, they explained in plain words how to take part: scan the QR code, every coupon is a new entry, and every restaurant has its own winners. So viewers didn’t just hear what they could win, they saw it. Next stop: the rollercoaster.
@lauproposThe hunt for the golden ticket
@santymatDad and daughter on the hunt
@jolien_ie_with_twinsPizza first, Plopsaland next
@mamavandriebengelsKids menu, ice cream, coupon
@manonnapo.ugcFrom the table to the park
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