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Cases / Aktrion
Employer Branding
Somewhere between the end of a lease and the next driver, every car gets washed, scanned and checked down to its underbody, and at Aktrion in Sint-Niklaas that is a job for a whole team.
Results
187k
Views on Instagram
151.7k
People reached
2.5k
Clicks
16,7%
Engagement rate
Creators
@kurkdr00g
The campaign manager
Few people know that preparing lease cars is a real career, so mechanics, body repairers and drivers rarely think of Aktrion when they look for a job. Aktrion was growing and needed exactly those people. On VOKA Open Bedrijvendag, 6 October 2024, it opened its doors for its own Connectivity Day and wanted people with a technical background and car lovers to come and see the place for themselves.
Microphone in hand and a yellow safety vest on, Angel Redondo of the Antwerp comedy duo Kurkdroog walked into a warehouse full of lease cars. Between shots of cars on the lift, the staff explained the route every car takes: a pre-wash, a car wash, an AI scanner and a check of the underbody. When Angel asked them why they like working there, they talked about their colleagues, the flexibility and how much they laugh together, and one of them promised a hug to every newcomer. The reel ended with an invitation to the open day. We also made a second version of the video for Aktrion itself, ending with a link to its vacancies, so the company could keep using it after the open day. Hugs for new colleagues included.
@kurkdr00gAt Aktrion in Sint-Niklaas
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