Cases / Combell
Influencer Marketing
Who is the best gamer among Flanders’ Twitch streamers? Combell let four of them settle it live in the Streamer Showdown, with their communities watching every round.
Results
2M
Views on TikTok
950k
Views on Twitch
6k
Live viewers at the final
Creators
4 streamers
The campaign manager
Web hosting is not the first thing gamers talk about, yet many streamers run their own websites, game servers and web shops. Combell, the Belgian hosting company, wanted a place in the Flemish gaming community: not as a banner next to the stream, but right in the middle of it.
Combell wanted to host its own gaming tournament, so we invited four Belgian Twitch streamers to become Combell ambassadors and play it. Four games stood between them and the trophy: Minecraft, Counter-Strike, Mario Kart and Super Smash Bros., played live from the Planet Group Arena in Ghent on 5 December 2024. In the weeks before, we kept Combell on screen in every stream with a clickable panel, and viewers could look out for a secret code for an extra chance to win a gaming PC.
On TikTok, each streamer built up the hype in their own style, from Espe in a blond wig to Abulic giving a tour of the tournament website. The recaps show the night itself: four streamers side by side at their screens, the scores on a whiteboard and Espe with the trophy, while Mr_Dezz claimed he had let him win. Good game, Combell.
@espe_beAmbassador news
@abulicFour games, one night
@laagvlietThe final, up close
@mr_dezzA sore loser
@espe_beAnd the winner is
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