Cases / Combell

Influencer Marketing

Four Twitch streamers, one trophy, hosted by Combell.

Who is the best gamer among Flanders’ Twitch streamers? Combell let four of them settle it live in the Streamer Showdown, with their communities watching every round.

Client

Combell

Year

2024

Platforms

Twitch, TikTok

Results

2M

Views on TikTok

950k

Views on Twitch

6k

Live viewers at the final

Creators

@espe_be@abulic@laagvliet@mr_dezz

4 streamers

The campaign manager

Salima Riffi

Salima Riffi

Curious about a campaign like this? Salima is happy to tell you more.

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The challenge

Web hosting is not the first thing gamers talk about, yet many streamers run their own websites, game servers and web shops. Combell, the Belgian hosting company, wanted a place in the Flemish gaming community: not as a banner next to the stream, but right in the middle of it.

What we did

Combell wanted to host its own gaming tournament, so we invited four Belgian Twitch streamers to become Combell ambassadors and play it. Four games stood between them and the trophy: Minecraft, Counter-Strike, Mario Kart and Super Smash Bros., played live from the Planet Group Arena in Ghent on 5 December 2024. In the weeks before, we kept Combell on screen in every stream with a clickable panel, and viewers could look out for a secret code for an extra chance to win a gaming PC.

On TikTok, each streamer built up the hype in their own style, from Espe in a blond wig to Abulic giving a tour of the tournament website. The recaps show the night itself: four streamers side by side at their screens, the scores on a whiteboard and Espe with the trophy, while Mr_Dezz claimed he had let him win. Good game, Combell.

The content

TikTok@espe_beAmbassador news

TikTok@abulicFour games, one night

TikTok@laagvlietThe final, up close

TikTok@mr_dezzA sore loser

TikTok@espe_beAnd the winner is

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