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Influencer Marketing
A brand that has kept family memories for generations deserves a proper birthday. For its anniversary, Smartphoto asked TikTok creators Shauni Van Impe, Laura Tenteniez and Lynn De Buyser to turn a favourite memory into a personalised gift, and to film the moment they gave it away.
Results
570k
Impressions
85.6k
6-second focused views
16,84%
Average engagement rate
9,75s
Average playtime
Creators
3 creators
The campaign manager
An anniversary is a nice reason for a brand to celebrate, but most people care less about how old a brand is than about their own memories. Smartphoto wanted its sixtieth birthday to show how much you can personalise with your own photos, from photo books to t-shirts, and to reach new people on TikTok.
The creators celebrated the people in their favourite photos. Shauni Van Impe reasoned that a brand turning 60 and a boyfriend turning 30 share a bond, so Smartphoto printed t-shirts with his face for a birthday trip to London, worn by the whole group in front of Tower Bridge. Lynn De Buyser asked her followers to guess her love language and then handed out tote bags with pet photos, photo books and a calendar to friends and family, while Laura Tenteniez packed a bag with her son’s name for a day out, with a photo lunch box and a picture book that stars him. Every video followed the story from our brief, a memory first and then the gift that keeps it. Together they showed how much a personal touch can mean. Happy birthday, with presents for everyone else.
@shaunivanimpeT-shirts for a 30th birthday
@lynndebuyserGuess my love language
@lauratenteniezA picture book that stars him
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