Cases / Smartphoto

Influencer Marketing

Christmas gift guides where every gift is one of a kind.

The best Christmas gifts have a personal touch. Six TikTok creators, three Dutch-speaking and three French-speaking, showed their followers how Smartphoto turns a photo or a name into a one-of-a-kind present.

Client

Smartphoto

Year

2024

Platforms

TikTok

Results

1.52M

Impressions

75.7k

6-second focused views

6,7%

Average engagement rate

8,1s

Average playtime

Creators

@birgit.longin@britt.boeckx@thetinynomad@give_me_some_magic@lynndebuyser+1

6 creators

The campaign manager

Salima Riffi

Salima Riffi

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The challenge

Finding the perfect holiday gift can be a challenge. In the run-up to Christmas, Smartphoto wanted to show how much more a gift means when you personalise it.

What we did

So we invited six creative creators to put together their own gift guides. Margot handed personalised gifts to two of her followers at the front door, from a mug with family photos to a “Mom Life” tote bag, Birgit Longin turned up with an armful of wrapped presents, and The Tiny Nomad even thought of her two cats. From toiletry bags and wine glasses to cosy blankets, every guide was full of ideas to make a Christmas gift truly one of a kind. We then boosted the gift guides with Spark Ads, far beyond the creators’ own followers. Only the wrapping paper was ordinary.

The content

TikTok@justemargotruizA gift at the front door

TikTok@birgit.longinA bag of early Christmas gifts

TikTok@give_me_some_magicIdées cadeaux de Noël

TikTok@lynndebuyserA gift guide with a personal touch

TikTok@thetinynomadGifts for the cats too

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