Cases / Smartphoto
Influencer Marketing
The best Christmas gifts have a personal touch. Six TikTok creators, three Dutch-speaking and three French-speaking, showed their followers how Smartphoto turns a photo or a name into a one-of-a-kind present.
Results
1.52M
Impressions
75.7k
6-second focused views
6,7%
Average engagement rate
8,1s
Average playtime
Creators
6 creators
The campaign manager
Finding the perfect holiday gift can be a challenge. In the run-up to Christmas, Smartphoto wanted to show how much more a gift means when you personalise it.
So we invited six creative creators to put together their own gift guides. Margot handed personalised gifts to two of her followers at the front door, from a mug with family photos to a “Mom Life” tote bag, Birgit Longin turned up with an armful of wrapped presents, and The Tiny Nomad even thought of her two cats. From toiletry bags and wine glasses to cosy blankets, every guide was full of ideas to make a Christmas gift truly one of a kind. We then boosted the gift guides with Spark Ads, far beyond the creators’ own followers. Only the wrapping paper was ordinary.
@justemargotruizA gift at the front door
@birgit.longinA bag of early Christmas gifts
@give_me_some_magicIdées cadeaux de Noël
@lynndebuyserA gift guide with a personal touch
@thetinynomadGifts for the cats too
For brands
For creators
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