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Cases / Sweatcoin
UGC
What if every step you took earned you something back? For Sweatcoin, the free app that rewards walking, two French-speaking creators turned that question into six comic TikTok ads.
Results
6
TikTok videos
2.7M
Views
0,95%
Click-through rate
3,58s
Average watch time
Creators
2 creators
The campaign manager
An app that rewards your steps can sound too good to be true. Sweatcoin rewards you in its own currency, Sweatcoins, which you can spend on products and discounts or donate to charity, not in cash. The brand wanted more people in France to download the app and start walking, with ads that are fun to watch and clear about what you earn.
Humour had already worked well for Sweatcoin, so together with the brand we picked two French-speaking creators with a comic style. As a TikTok Creative Exchange partner, we briefed them on what the app can and cannot promise: you earn Sweatcoins, never cash, and the app is always shown on screen. Eleonore and Panda then wrote and filmed six short sketches.
Eleonore raced a friend through the supermarket to see who could finish the shopping with the most steps, and skipped the lift for the stairs, because every extra step earns more Sweatcoins. Panda stopped a passer-by in the street to explain how steps turn into gift cards, and played a superhero who unlocks donations for charity just by walking. Sweatcoin then ran the sketches as its own TikTok ads in France, with the app and its rewards on screen. Comedy, with extra steps.
@eletalkThe supermarket step race
@eletalkStairs instead of the lift
@encorepanda29Steps into gift cards
@encorepanda29A walking superhero
@encorepanda29The side hustle
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