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Influencer Marketing
A daydream in a TV studio, a stress test on the streets of Mechelen and a deal on a sports court: three TikTok creators invited young people to the open campus day of Thomas More on 22 June 2024.
Results
353k
Impressions on TikTok
95k
Reach
22k
6-second focused views
7,32s
Average watch time
Creators
3 creators
The campaign manager
The exams are barely over, and the next question is already waiting: what do you want to study? Thomas More, the largest university college in Flanders, wanted young people who are still unsure to come and visit on its open campus day. The idea was not to promote one programme, but to give them a feel for student life and show that the open campus day is a good place to find what fits.
Student creator Freia walks up to a Thomas More campus in the rain, at the end of a daydream that took her from her study notes to a TV studio, as producer and presenter. Wout Sprangers took a microphone and a stress scale on paper through Mechelen, asked young people how stressed their study choice makes them, and suggested something better than a shoulder massage: the open campus day.
Acacia Jr, a Thomas More student himself, made a friend a deal on a sports court: if he scored from the halfway line, the friend would sign up for the open campus day, and he scored. All three started from a doubt their viewers know well, and then pointed to Thomas More. The videos also ran as TikTok ads with a button straight to the sign-up page, so they reached plenty of young people who did not follow these creators yet. A deal is a deal.
@freiavlA day in the studio
@wout_sprangersStress test in Mechelen
@acacia.jrA deal on the court
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