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Cases / Groep Delorge
Influencer Marketing
A first car or a family car: two Belgian creators showed their followers how Groep Delorge’s financing formulas fit into everyday life.
Results
571k
Views on TikTok
239k
Views on Instagram
6.7k
Likes
Creators
2 creators
The campaign manager
For many people, the price tag is what turns a new car into a plan for later. Groep Delorge, the Limburg car group now known as A&M Group, offers formulas that spread the cost, such as Personal Lease and AutoCredit. It wanted a new audience on TikTok and Instagram to discover them, and a price list was not going to do that.
We matched each formula with a creator whose life fits it. Personal Lease suits someone buying a first car, so on TikTok Raphaella Deuringer slid behind the wheel of a silver Volkswagen and gave three reasons for it, from one fixed monthly price with insurance, maintenance and taxes included to a new car every three years. AutoCredit suits a growing family, so on Instagram Jolien Puype took her kids to the Delorge showroom, where her toddler test-drove a toy Škoda next to the real Škoda Karoq. Every post sent viewers on to Groep Delorge’s own profiles and website. Two stages of life, two formulas, and no small print.
@jolienpuypeThe family car
@raphaelladeuringerThe first car
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