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Cases / bpost
Influencer Marketing
Online shopping with a smaller footprint. In spring 2023, bpost asked Belgian TikTok creators to collect their parcels at a pick-up point, on foot or by bike, and to show their followers how easy that switch is.
Results
4.1M
Views on TikTok
327k
6-second focused views
40k
Likes
21k
Clicks
Creators
+48 creators
The campaign manager
Most of us want our parcels delivered to the door, even on days when nobody is home to open it. Yet according to bpost, a parcel sent to a pick-up point causes less CO2, and even less when you collect it on foot or by bike. So bpost wanted young people in Flanders and Wallonia to choose a pick-up point in the My bpost app, with a nice reason to try: a chance to win a bBAG, made from old bpost truck tarps and work clothes.
A parcel comes out of the pick-up point and goes straight into a red and white bBAG on a city bike: that is how the duo behind Jornellaa showed the switch to their French-speaking followers. Jietse Pauwaert opened a parcel locker with one tap in the app and later turned the bike ride into a challenge for his followers. Thomas Latour explained the CO2 savings in a comic sketch, cartoon planet included, and Freiavl collected a whole pile of parcels in one trip, her bBAG among them.
In every video the pick-up fits into an ordinary day, and the message stays simple: choose a pick-up point in the My bpost app, for a chance to win a bBAG. We also turned the videos into TikTok Spark Ads, with a button that sent viewers to bpost. Who knew picking up a parcel could be a workout?
@jornellaaFrom the app to the bike
@jietsepauwaertOpening the locker
@le_thomas_latourCO2 savings in a sketch
@freiavlA haul from the pick-up point
@jietsepauwaertThe bike challenge
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