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Cases / Smartphoto
Influencer Marketing
Smartphoto helps people turn joyful moments into personalised memories that last a lifetime. Together we built a creator-led strategy that won the Bisou for Best Long-Term Partnership at the Bisou Awards 2025.
Client
Smartphoto
Year
2025
Platforms
TikTok, Instagram
Service
Award
Best Long-Term Partnership, Bisou Awards 2025
Results
52
TikTok videos in the inspiration phase
11M
Impressions, organic and paid combined
100k
Almost this many interactions, like saves, shares and likes
2M
Nearly this many impressions for 6 conversion-minded assets
Creators
And many more creators
The campaign manager
Over the years, Smartphoto has built a very loyal Instagram community, particularly among young mums. But staying relevant means evolving. Not just in products, but in how and where you engage with customers.
We developed an influencer strategy together with Smartphoto that covers every step from first seeing the brand to ordering again: the creator-led smile strategy. It focuses on younger audiences, with TikTok in a central role, and it builds on the See-Think-Do-Care model.
Between See and Think we added an extra phase that combines both. Here we focused on inspiring content that feels native to each creator and their audience, around key moments such as Mother’s Day, Father’s Day, Valentine’s Day and the end of the year.
In the conversion phase, the goal shifted to winning new customers through several touchpoints, with a strong offer at the centre. The main campaign, built around free photo prints, worked very well: strong click-through rates and a clear drop in the cost of winning a new customer.
This is an ongoing strategy spanning multiple years, continuously adapting and growing over time. One strategy, a lot of smiles.
@shaunivanimpeFree prints for mum and dad
@luna.lamsA wall full of memories
@justin__petitA summerbook for the grandparents
@lauratenteniezA first family Christmas card
@gaelle_vpA box full of firsts
For brands
For creators
The Ultimate Influencer Marketing Playbook is here!
9 years of influencer marketing experience, distilled into one 65-page playbook, from strategy to reporting.
