Five weeks of streams, all pointing to one Sunday in October.

For the third year in a row, Twitch had its own part in the campaign, this time with three Flemish streamers we selected together with VOKA Open Bedrijvendag. All through September, an Open Bedrijvendag overlay sat in the corner of their streams, a panel under each channel linked to the website, and a chat message reminded viewers of the day every half hour. Twice during the campaign, each streamer opened the website on stream and scrolled through the participating companies together with their chat. Abulic also visited Noordzee Drones for a TikTok in the same campaign, so the open day reached his followers there too. See you on the factory floor.