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Cases / ELLIS Gourmet Burger
Influencer PR
What does €9 get you on a night out? At ELLIS Gourmet Burger, the new Captain Pepper burger with pepper sauce, and 28 creators across Belgium went to taste it for themselves.
Results
99.9k
Views and impressions
53
Pieces of content
6,7%
Engagement rate on TikTok
6.8k
Engagements
Creators
+2328 creators
The campaign manager
A price deal is easy to put on a poster, but a low price alone rarely gets people out of the house. ELLIS Gourmet Burger also wanted its €9 burger to feel like a proper evening out, not a quick bargain. The goal was to get people talking about the deal in its first weeks, through creators they already follow, and to make viewers think of who they would bring along.
Every applicant pitched us a creative hook for the €9 price, and the chosen creators filmed the deal as part of a night out, for TikTok and Instagram: a date night in Aalst, Laura Ottevaere and friends in Ghent, dinner with friends in Brussels and a terrace in Mechelen where the burger was given a score. The cameras kept coming back to the pepper sauce, and most captions put the €9 up front, a few with a friendly note that the fries are extra. Some faces were familiar, because a number of these creators had tasted the Triplet Burger at ELLIS that spring and came back for the next launch. Fries not included, friends very much included.
@anoukdeveylderDate night in Aalst
@laura.ottevaereA night out in Ghent
@jade_vds_Dinner with friends in Brussels
@chelsea_lufinScores on a terrace in Mechelen
@ansofie.lClose-ups of the new burger
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