ALSO is an Apple Authorized Distributor. This enables them to offer all Apple services and products, from well-known products such as an iPhone to Apple Smart Watches. Apple Watch Series 8, the 2022 model, is a smartwatch with activity tracking, health monitoring, and ability to receive calls, messages, and other notifications.
Adshot developed an influencer marketing campaign on Instagram to bring awareness to the Apple Watch. We helped interested customers access the ALSO website and purchase the watch by incorporating links to the webshop in all posts.
The campaign consisted of two parts: an initial post on Instagram introducing the Apple Watch and a follow-up campaign a few weeks later. The first post was a reel showing the many features of the watch and how they are incorporated into everyday life. As the content creators have become experts in their field, they uploaded a second carousel post showing their Apple Watch workouts! The influencers showed how they used their Apple Watches and their favorite things about it.
The campaign raised interest just like the Apple Watch workouts raise heart rates! We reached 1.2 million people, and the posts were viewed over 1.9 million times, with 5.000 clicks to the website across the two posts!