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Cases / Aviapartner
Employer branding
One creator, two airport jobs: Wout Sprangers worked a shift as a Check-in Agent and as a Turnaround Coordinator for Aviapartner. The reels sent thousands of curious job seekers straight to the vacancies.
Results
228.3k
Total impressions
7.7k
Clicks
4,33%
Click-through rate
8,5s
Average watch time
Creators
@wout_sprangers
The campaign manager
Everyone knows pilots and cabin crew. But who checks you in, and who makes sure your plane is ready to leave on time? Aviapartner was looking for new colleagues in exactly those jobs, and it’s hard to apply for a job you can’t picture.
On a shooting day we set up with Aviapartner at Brussels Airport, creator Wout Sprangers worked alongside a Check-in Agent and a Turnaround Coordinator. Wout found the work behind the scenes genuinely fascinating and could hardly wait to start filming. He made one Instagram Reel about each job, and we then ran both reels as ads with a link to the vacancies. The clicks followed: people like to hear about a job from someone who actually does it.
@wout_sprangersTurnaround Coordinator
@wout_sprangersCheck-in Agent
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