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Influencer Marketing
Every streamer swears their community has the best aim. Vedett’s Become a Gaming Vedett(e) gave six Belgian Twitch streamers the chance to prove it, in a Counter-Strike 2 tournament with their own viewers as teammates.
Results
185k
Live views on Twitch
26k
Live views at the final
597k
Impressions on Instagram Reels
8k
Clicks on Instagram
Creators
+16 streamers
The campaign manager
Viewers stay with their favourite streamer for hours, and a logo in the corner of the screen is easy to ignore. Vedett, the Belgian beer brand of the Duvel Moortgat family, wanted a real place in the Belgian gaming scene, on both sides of the language border. So the brand needed a moment the communities would want to take part in themselves.
We organised a Counter-Strike 2 tournament for Vedett with one simple rule: every team was a streamer plus viewers from their own community. In April, Espe, Abulic, CasualGorilla, Laagvliet, Manonolita and Packam picked and trained their teams in 48 warm-up streams on Twitch. On Instagram they rallied supporters in Dutch and French: CasualGorilla called the other captains no competition, Espe asked his followers to come and cheer, and viewers could win SteelSeries gear and Vedett packs in a mini-game on the Vedett website. The captains streamed the final live on the evening of 26 April, cast in Dutch by DikkeSvekke and in French by Chloé, and Manonolita’s team took the title, with a spot on her shelf already picked out for the trophy. Best aim in Belgium, as promised.
@manonolitaTraining has started
@casualgorillaPrizes to win
@casualgorillaMeet the captains
@hyper_espeFriday is the day
@manonolitaA spot for the trophy
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