bpost Pick-up Points

Client

bpost

Project Description

Bpost is the leading Belgian company responsible for delivering national and international mail. The organization is committed to reducing its environmental footprint and has implemented several measures toward achieving this goal. These include using an emission-free fleet, an extensive network of pick-up points and custom preferences, establishing large-scale ecozones, and using recyclable packaging.

To showcase the convenience of bpost's pick-up points and inspire customers to opt for eco-friendly delivery options, Adshot collaborated with bpost to create an engaging TikTok campaign. We aimed to encourage viewers to positively impact the planet by choosing Pick-up Points as their preferred delivery method. To make the experience both sustainable and enjoyable, bpost offered a fantastic solution: set your delivery preferences and stand a chance to win the stylish bpost bBAG! The bBAG is made of recycled bpost materials like old bpost clothes, truck canvasses, etc. It is also made by Ukrainians who sadly had to flee their country and are living in the Ukraine village at Linkeroever Antwerp. Talk about doing good!

Our influencers were asked to showcase the bBAG and the bpost pick-up points. Their videos were turned into Spark Ads for a greater reach. All the videos drove traffic to the bpost app, encouraging the viewers to set the pick-up points as their delivery preference.

The whole project was a success. The campaign reached over 4 million viewers, 40.000 likes, and 21.000 clicks (reaching a CTR of 0,52%!). By showcasing the convenience of pick-up points and encouraging viewers to opt for eco-friendly delivery options, bpost offered a fantastic solution and supported a cause by creating the recycled and socially responsible bpost bBAG. The campaign's impressive reach and engagement demonstrated the positive impact of inspiring customers to make sustainable choices.

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