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Cases / DELA
Influencer Marketing
Some memories are too precious to stay on a phone. In the autumn of 2022, DELA asked six Belgian creators to fill a time capsule for someone they love.
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1.8M
Video plays on Instagram
1.4M
People reached
4.7k
Clicks
2.8k
Likes
Creators
+16 creators
The campaign manager
Most Belgians would rather not talk about saying goodbye, and that makes it hard for a funeral specialist to join the conversation before it is needed. DELA wanted to show that it is a warm organisation for everyone, not only on the hardest day. It also wanted people aged 35 to 64 to visit its website and find inspiration there.
Elodie Wilmès slipped a recording of her mother’s voice into her box, so her daughter Lily Joy can one day hear the grandmother she never got to meet. Vanessa Matagne filled hers for her baby son with her grandmother’s ring, her favourite cardigan and a USB stick full of videos of her laugh. Each of the six creators in Flanders and Wallonia, Leen Dendievel and former Miss Belgium Laura Beyne among them, chose a handful of memories for someone close and told the story behind each one in an Instagram Reel, published together with DELA’s own account. We then boosted every Reel with a link to DELA’s page about memories, and what came back was warm rather than sad: stories about love and the people who shape us. Memories, made to be passed on.
@elodielovetralalaA box for her daughter
@vanessa_matagneGrandma’s ring and cardigan
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