Acronym of “Draagt Elkanders LAsten” (bear each other’s burdens), the Belgian company DELA specializes in funerals and related services.
As the subject of parting with loved ones is delicate and sensitive, Adshot focused on reaching the age group of 35 to 64 years old on Instagram. Together with six amazing influencers, a campaign named “Time Capsule” saw the light. As the name reveals, the campaign consisted in making a time capsule out of tangible memories that should be passed to their loved ones and future generations. If life has inevitably an end, memories remain the bridges between generations, nurturing the love and moments shared during a lifetime. It is some of those memories that our influencers had to materially assemble in a box, sharing DELA’s website through Instagram reels as well as the messages they wish to pass along to their loved ones.
In the end, if the topic remains sensitive, the personal and genuine touch our influencers brought created a powerful connection, reminding them of the importance of cherishing the moments and people that matter most in life.