Create extra buzz around their Snack Box
Gamers love Doritos and Doritos loves gamers! That is why Doritos created a Call of Duty Snack Box. For the release of Call of Duty: Modern Warfare, Doritos wanted to create extra buzz around their Snack Box and show their love for the gaming scene. They handed out their Snack Box along with Call of Duty: Modern Warfare game keys to some of the biggest Belgian and Dutch gaming YouTubers. They also gave them the opportunity to run a giveaway with the Snack box and extra game keys for some lucky viewers to win. All in all, an engaging win-win!
Belgian content agency Oona took up the challenge of creating and executing this exciting campaign for Doritos. As they were still on the lookout for additional gaming creators in Belgium and The Netherlands, they used Adshot to find additional profiles who could participate in the campaign.