Crimibox is a manufacturer of physical and digital crime-solving games. As it says in the name they created a physical “board-game” box, based on the Belgian hit series Undercover. These boxes are aimed at a younger audience, older than 16, that loves solving crime mysteries. To raise awareness for the Undercover box they wanted to launch a YouTube campaign.
Adshot suggested collaborating with 3 YouTube creators that had a great match with the brand.
During this campaign, influencers:
- Created a dedicated segment during a YouTube video where they explained Crimibox.
- Distributed discount codes.
- Convinced their audiences how exciting the game can be.
Adshot recruited, onboarded, and followed-up on each of the 3 chosen influencers, making sure that they received the necessary input. Crimibox received a custom report containing the performance metrics, along with all the created content.