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Cases / DreamLand
Influencer Marketing
A fight with Thor, a dance battle and a team of Rabbids: in late 2022, five Belgian Twitch streamers brought DreamLand’s video games into their live streams as the chain’s gaming ambassadors.
Results
866
Hours streamed on Twitch
59k
Hours watched on Twitch
298k
Live views on Twitch
Creators
+15 streamers
The campaign manager
Ask a Belgian about DreamLand and you often hear a childhood memory: marbles, Pokémon cards or a first Baby Born. Fewer people know that the chain, part of Colruyt Group, also sells games, consoles and accessories in its stores and webshop. DreamLand wanted gamers to think of it for their next game, and to hear that from streamers they already watch.
Five Dutch- and French-speaking streamers became DreamLand ambassadors on Twitch from October to December 2022. DreamLand was part of every stream they did in that period. Each streamer first told their community about the partnership, then played new releases like God of War Ragnarök and Mario + Rabbids Sparks of Hope live, often for hours at a time. On TikTok, Laagvliet put all three of his games in one video, with a green tutu for the Just Dance battle against his girlfriend, and asked his followers which one they would want to play. From Baby Born to God of War.
@laagvlietThree games, one video
@laagvlietA Just Dance battle
@espe_beMario + Rabbids, live
@nessiruuJust Dance, live
@manonolitaThe DreamLand overlayFor brands
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