VIVES is a University of Applied Sciences from West Flanders, Belgium. With over 17 000 students, they are one of the largest Universities of Applied Sciences in Flanders. VIVES offers different profession-oriented bachelor programs.
VIVES partnered with Adshot to create a campaign promoting the University's opportunities and Infodagen (open days). VIVES wanted to better explain the five study programs - Wellbeing, Education, Safety Management, Nursing, and Nutrition Science. Five influencers participated in the campaign by creating TikToks on the official VIVES TikTok account. Each influencer brought their style and personality to the videos, producing fun and engaging content. The influencers did an excellent job showcasing the different study possibilities at VIVES and encouraging viewers to attend the Infodagen to learn more.
To increase the reach of the TikToks, they were turned into Spark Ads. The TikToks led viewers to the VIVES website. At the same time, the influencers shared the links to the TikTok video on their own Instagram stories. By doing so, they could tap into the influencers' already-established audiences and drive traffic to the VIVES website and profile.
This all led to some magnificent results! The campaign successfully reached its goals by increasing brand awareness, driving high levels of engagement, and generating an increase in website traffic and attendance at the Infodagen.