Skip to content
Cases / Jobvillage
Influencer Marketing
Jobvillage brought job fairs into the world of young people, using TikTok creators and Twitch streamers to put the events on their radar, spark curiosity and encourage them to discover new career opportunities in person.
Results
1.92M
Impressions & views on TikTok
192.9k
6-second focused views on TikTok
74.1k
Live views on Twitch
11.7k
Hours watched on Twitch
Creators
+27 creators
The campaign manager
Jobvillage wanted people to know when a job fair is happening and what they can get out of it, whether they’re exploring their options, figuring out their next step or considering a career change. At the same time, it wanted to inspire young people to go beyond the screen and experience the event in person.
We tackled it on two fronts. On TikTok, three creators visited the fair in Sint-Niklaas as ordinary visitors, chatted with companies and went home with new ideas.
We boosted the content on TikTok with ads linking directly to the Jobvillage website, helping the videos reach far more people than expected.
On Twitch, four Belgian streamers brought Jobvillage into their streams over five weeks, using overlays, panels and chat reminders to keep the job fairs on their viewers’ radar. They went a step further by exploring the Jobvillage website live with their audience, showing them how to find upcoming fairs and discover new opportunities. So a job fair turned up where nobody expected one: in between the scrolling and the gaming.
@vdv.miloAt the fair
@birgit.longinWhich jobs are there?
@steven.de.vosIdeas for a career switch
For brands
For creators
The Ultimate Influencer Marketing Playbook is here!
9 years of influencer marketing experience, distilled into one 65-page playbook, from strategy to reporting.
